Book Of The Day - Start Small, Stay Small: A Developer’s Guide to Launching a Startup
http://www.dollarshaveclub.com/
Dollar Shave Club, a startup in Santa Monica, Calif., has decided to take the Razor Industrial Complex head-on. Earlier this week, it began selling razors on a subscription model. You pay $1 per month and have five, two-bladed razors delivered to your door. (For $6 a month, you get four-bladed razors and for $9 per month, you get six-bladed razors.) All the products feature aloe vera strips and swivel heads. Ooh la la.
Dollar Shave Club says it partnered with a large razor manufacturer to create its line of products and centers its pitch on the idea that it can give you a good razor at a low price. It also seems to want to capitalize on the idea that men are lazy.
“Do you think your razor needs a vibrating handle, a flashlight, a back-scratcher, and 10 blades?” the company asks in a very funny YouTube ad that has garnered it a lot of early attention. “Your handsome grandfather had one blade and polio.” If Hollywood director and manchild bromance specialist Judd Apatow were a business model, he would be Dollar Shave Club.
Without a doubt, Dollar Shave Club kicks off memories of such legendary dot-com boom fiascos as Kozmo.com, which promised to deliver just about anything to your door in less than an hour, and Pets.com, which seemed to base its business model on a funny puppet. But where Kozmo.com raised about $250 million in venture capital, Dollar Shave Club has taken only $1 million so far from such big names as Kleiner Perkins Caufield & Byers and Andreessen Horowitz.
[Via - BusinessWeek.com, Submitted By Minty Mike]
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Scoot Networks wants to be the Zipcar of electric scooters. Scoot unveiled its service, still in a closed “alpha” testing period at the Launch conference in San Francisco, the location where Scoot will initially kick off its service.
Scoot is targeted at regular urban commuters who might otherwise attempt to dash around the city via taxi, bus or train, as well as those who might use the service to get around town only once in awhile. What’s more, the scooters are controlled by your smartphone—you can reserve a car through an app on your iPhone, and then the phone in effect becomes your key, and dashboard. The scooter starts when you plug in the phone.
The company says it is a hybrid of three new but proven technologies: Chinese electric motorbikes (tens of millions are on the road, growing by over 10 million per year); European bike sharing (hundreds of cities have deployed such systems in recent years); and real-time, mobile transportation services (e.g. GetAround, Uber). The scooters top out at about 30 mph.
Scoot Networks expects to charge about $5 an hour for a trip, though monthly deals will be available for regular riders. At the start, users will only be able to reserve round-trips. Scoot will provide helmets, and handle theft and insurance requirements.
The company comes out of a GreenStart accelerator program, which helps entrepreneurs build clean tech initiatives. Scoot certainly found a favorable audience at Launch. Tim Young, the co-founder of About.me and one of the judges evaluating start-ups at the event, offered to write Scoot a $50,000 check on stage.
[Via - USAToday, НТ - BeerCoupons]
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Have you ever thought about setting up your own online store but got put off by the necessary paperwork, a need of big financial investment and too much potential risk? Well, have you ever heard of drop-shipping? Exactly. It’s a way of moving goods from the manufacturer directly to the retailer without going through the usual distribution channels. There are many companies on the market offering drop-shipping softwares and solutions; one of them is Doba from the United States, the industry leader.
Jeremy Hanks, the Co-Founder and Chairman of Doba, explains how it works. “We’ve provided a web platform so that small-business retailers that are selling predominantly through e-commerce can come online and access an inventory and fulfillment system. We help retailers find products to sell and help wholesale providers find retailers to distribute their products.”
According to Doba, all you need to do is find the products you want to sell, list products for sale across the web and fulfill orders without having to store, pack or ship anything. They guarantee the lowest drop-ship price. And they also provide a Money Back Guarantee in case you’re unable to recoup on your initial purchase in product sales by the end of your membership.
At the moment, you can choose three different subscriptions depending on various options like supplier access (core or pro), size of your inventory (between 1K and 25K), Pre-Pay possibility (on or off) and Elite Seller Report feature (on or off). There is Doba ($59.95 per month or $599.50 per year), Doba Advanced ($69.95 per month or $699.50 per year) and Doba Pro ($89.95 per month or $899.50 per year.
Once signed in, you’re going to have access to more than one and a half million products consolidated into one catalogue which you can search through by category, brand, price etc. You’re going to create your own Inventory List which you can customize and edit according to your needs. You’re going to be able to Push to Facebook and eBay. You’re going to have access to training materials, special deals and many other available features. It’s too good not to try it.
And you can try it any time and for free! The company is now offering a 7-day trial (here is a coupon for 14-day free trial). You provide your email address (future username) and create a password, fill in your contact and credit card details in case any sales are billed during this period. You can sign in from any country all over the world; however, Doba only operates within the United States. This means that all your activity, i.e. sales, marketing and client service is going to be focused and operating in the U.S. Taking under consideration that the U.S Retail Industry operates in trillions of Dollars, there’s plenty of market share for everybody.
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[Via - Madconomist.Com]
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“Our whole society is designed so that you have to have money,” Daniel Suelo says. “You have to be a part of the capitalist system. It’s illegal to live outside of it.”
Suelo has defied these laws. His primary residence is the canyons near Arches National Park, where he has lived in a dozen caves tucked into sandstone nooks. In the fall of 2002, two years after quitting money, he homesteaded a majestic alcove high on a cliff, two hundred feet across and fifty feet tall. Sitting inside and gazing into the gorge below felt like heralding himself to the world from inside the bell of a trumpet.
Suelo’s grotto was a two-hour walk from pavement, and he settled in for the long haul. He chipped at the rocky ground to create a wide, flat bed, and lined it with tarps and pads and sleeping bags that had been left out with someone else’s trash. He built wood-burning cook-stoves from old tin cans. He learned to forage for cactus pods, yucca seeds, wildflowers, and the watercress that grew in the creek. He drank from springs, bathed in the creek. From a chunk of talus he carved a statue, a ponderous head like some monolith from Easter Island.
In warm months the cave attracted occasional hikers, and when Suelo was away, he left a note. Feel free to camp here. What’s mine is yours. Eat any of my food. Read my books. Take them with you if you’d like. Visitors left notes in return, saying they were pleased with his caretaking.
Then one day, after several years of peace, a ranger from the Bureau of Land Management arrived to evict him. Suelo had long since violated the fourteen-day limit.
“If I were hiking along here and I saw this camp,” said the ranger, “I’d feel like I wasn’t allowed here, that it was someone else’s space. But this is public land.” The ranger wrote a ticket for $120.
“Well, I don’t use money,” Suelo said. “So I can’t pay this.” Not only did he not use money, he had discarded his passport and driver’s license. He had even discarded his legal surname, Shellabarger, in favor of Suelo, Spanish for “soil.”
The ranger felt conflicted. He’d spent years chasing vandals and grave robbers through these canyons; he knew that Suelo was not harming the land. In some ways, Suelo was a model steward. The ranger offered to drive him to the next county to see a judge and resolve the citation.
The next day, these odd bedfellows, a penniless hobo and a federal law enforcer, climbed into a shimmering government-issue truck and sped across the desert. As they drove, Suelo outlined his philosophy of moneyless living while the ranger explained why he had become a land manager– to stop people from destroying nature. “And then someone like you comes along,” he said, “and I struggle with my conscience.”
They arrived at the courthouse. The judge was a kindly white-haired man. “So you live without money,” he drawled. “This is an honorable thing. But we live in the modern world. We have all these laws for a reason.”
Suelo hears this all the time: that we’re living in different times now, that however noble his values, their practice is obsolete. He even heard it once when he knocked on the door of a Buddhist monastery and asked to spend the night, and a monk informed him that rates began at fifty dollars. The Buddha himself would have been turned away, Suelo observed.
“We’re living in a different age than the Buddha,” he was told. But Suelo simply doesn’t accept this distinction.
To the Utah judge casting about for an appropriate sentence, Suelo suggested service at a shelter for abused women and children. They agreed on twenty hours. Suelo volunteered regularly at the shelter anyway, so the punishment was a bit like sending Brer Rabbit back to the briar patch. And within a few weeks of eviction from his grand manor, he found a new cave, this time a tiny crevice where he would not be discovered.
It’s tempting to conclude that Suelo’s years in the wilderness have transformed him into a crusader for the earth. And clearly his lifestyle has a lower impact than virtually anybody else’s in America. Without a car or a home to heat and cool, he produces hardly any carbon dioxide. Foraging for wild raspberries and spearfishing salmon has close to zero environmental cost–no production, no transportation. And although food gathered from a dumpster must be grown and processed and shipped, rescuing it from the trash actually prevents the further expenditure of energy to haul and bury that excess in a landfill.
Suelo brings into existence no bottles, cans, wrappers, bags, packaging, nor those plastic six- pack rings that you’re supposed to snip up with scissors to save the seabirds. As for the benefits of pitching Coke bottles into the recycling bin– Suelo is the guy pulling those bottles out of the bin, using them until they crack, then pitching them back. The carbon footprint of the average American is about twenty tons per year. Suelo’s output is probably closer to that of an Ethiopian– about two hundred pounds, or about one half of 1 percent of an American’s.
“He wants to have the smallest ecological footprint and the largest possible impact at improving the world,” says his best friend, Damian Nash. “His life goal since I met him is to take as little and give as much as possible.”
That said, Suelo constantly rethinks and interprets the rules of living without money. In the spring of 2001, Suelo had his one major lapse. While staying at a commune in Georgia, wondering how he was going to get back to Utah for a friend’s wedding, a most tempting and confounding piece of mail arrived: a tax return in the amount of five hundred dollars. “This experiment of having no money is on hold now,” Suelo wrote in a mass email to friends and family. He cashed the check, paid the deposit on a drive- away car, and blasted across America at the wheel of a brand- new, midnight- blue, convertible Mercedes-Benz 600 sports coupe.
“What a kick it is to go from penniless hitchhiker to driving a Mercedes!” he wrote. “I got a deep breath of the southern U.S. all the way to New Mexico, riding most the way with the top down. On top of that, I get so much pleasure seeing the look on hitch-hikers’ faces when a Mercedes stops for them.” Later that summer he ditched the remainder of the money “because it felt like a ball and chain,” and has not returned to it since.
Suelo’s quest for Free Parking might be easy if he availed himself of government programs or private homeless shelters. But Suelo refuses these charities as by-products of the money system he rejects. He does, however, accept hospitality that is freely given. He has knocked on the door of a Catholic Workers house, a Unitarian church, and a Zen center, and has been offered a place to sleep. He has spent time in a number of communes, including one in Georgia where members weave hammocks to provide income, and another in Oregon where residents grow their own vegetables. In Portland, Oregon, he stays at urban squats populated by anarchists, or in communal homes that welcome transients.
Suelo is also welcomed by family, friends, and complete strangers. He has lost count of the times someone picked him up hitchhiking, then brought him home and served him a meal. A Navajo man gave his own bed to Suelo and slept on the couch, then in the morning treated him to breakfast. Through two decades in Moab, Suelo has developed a reputation as a reliable house sitter. In a town of seasonal workers who often leave home for months at a time, his services are in high demand.
Even with all the roofs offered, Suelo spends the majority of his nights outdoors. He camps in wilderness, the red rock country around Sedona, Arizona, or the Gila of New Mexico, where he spent a few weeks learning survival skills from a hermit. One summer, Suelo commandeered a piece of plastic dock that had floated down the Willamette River, in the heart of Portland, and paddled it to the brambles of the undeveloped island. “I had visions of building a cob house,” he says, but that didn’t pan out.
He spent another summer in the woods by Mount Tamalpais, just north of San Francisco. He dropped his pack just thirty feet from a trail and lived undetected in the heart of one of the wealthiest zip codes in America. He spent a month camped in a bird refuge on the University of Florida campus in Gainesville. Turns out there are plenty of places to sleep free in America: you just have to know where to look.
Adapted from Mark Sundeen’s The Man Who Quit MoneyÂ
[HT -Â MadConomist]
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All venture capitalists have got startup business plans piling on their desks every single day. But how many of them are the breakthrough ideas worth investing in? Australian BigCommerce has proven right to the Massachusetts based venture capital firm General Catalyst. “We quickly signed up our first 1000 customers within three months,” says Eddie Machaalani, the co-funder and co-CEO of BigCommerce, “and now we’re about to hit 20,000 customers after just 17 months.
Mitchell Harper, the other co-founder and co-CEO, explains “you can set up your own online store in a few clicks. We’re growing so quickly because we’ve made it really easy to sell online.”
If you’ve got a product and you need an easy way to sell it and advertise it, BigCommerce might be exactly what you’re looking for. All the marketing tools have been built in and the list of features is countless which targets all potential kinds of client s.
There are e-commerce newbie’s looking for tools to start with: web-based control panel, automated email marketing and almost one hundred store designs. There are e-commerce owners hoping to update and refresh their software with push to Facebook and eBay, SEO and Google Website Optimizer. And there are website designers looking for a ready platform to work with; they’ll look into painless software updates, unlimited design flexibility and premium hosting. To cut the long story short, BigCommerce has got everything for everybody.
The company overview does sound like a cliché online success story. Two IT geeks, a brilliant idea, a lot of hard work, right place, right time, huge demand and a spot on investor. (General Catalyst have also believed in BigFish, airbnb, iWalk and many others). This is how Eddie Machaalani speaks of the beginnings of their cooperation. “When we made the decision to raise capital and did our U.S tour to pitc h different VC firms, General Catalyst had already done a ton of due diligence on the market opportunity, our company and our competitors. They were very eager to invest in the company.”
BigCommerce have recently announced $2M integration fund to follow the market developments and create new better features. The software has now got built-in Pinterest and Quickbooks integration, referral system, a live chat, abandoned cart plugin and many other improvements. They tent to release new features every two weeks.
The software seems to be ahead of its competition (Shopify, Zencart, Magento) according to various online discussions, blogs and comparisons and is only getting better and smarter. E-shopping cart is gaining the whole new meaning. And what does it mean to you? Only one way to find out. (Here is a link for $100 coupon or 30 day free trial provided by BigCommerce for our readers).
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[Via - Madconomist.Com]
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Quiet: The Power of Introverts in a World That Can’t Stop Talking
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